Pitney Bowes MapMarker USA - Manual (Page 16)

MapMarker Features
MapMarker USA 25
16
User Guide
Intersection Geocoding
MapMarker USA can geocode to street intersections. Using any of several ways to designate a
street intersection, MapMarker can find the position of the intersection of two street segments within
a given postal code or city. See
Intersection Geocoding .
Addresses that are geocoded to an intersection return an SX result code. See Result Codes for a
description of all result codes.
PlaceName Geocoding
PlaceNames are included in the data and can be geocoded by MapMarker USA. PlaceNames can
include business names, building names, government offices, or other companies and organizations
that are included in the data source of the MapMarker USA Address Dictionary.
PlaceName geocoding is also supported by User Dictionaries. You can create and implement User
Dictionaries based on your own data or third-party data sources. Your custom data may include
place names, intersections, airports, business or organization names, building names, or any other
POI (Point of Interest) that you want to use for geocoding purposes.
Unformatted (Single-line) Address Input
MapMarker can geocode single line addresses, in which all address components appear on a single
line rather than in separate fields.
Address Cleansing
MapMarker USA can successfully geocode many addresses even if the addressing is less than
perfect. For example, the USPS
® may identify several official and unofficial locality names for a
single postal code (especially in urban areas). MapMarker USA can interpret addresses that refer to
official (gazetted) or unofficial locality names, but will return the official locality name in the address
cleansing process.
Postcode Geocoding
If you choose Postcode Geocoding, MapMarker will geocode your records based on their postal
code in accordance with the other preferences you have set. You can also fallback to Postcode
geocoding if a street level match was not possible.
A postal code represents an area (polygon). A postal code can be related to one locality, or to
multiple localities in metropolitan areas. In some regions (such as Northern Territory) this may not be
true.
USPS
®
may identify several official and unofficial locality names for a single postal code (especially
in urban areas). MapMarker USA can interpret addresses that refer to official (gazetted) or unofficial
locality names, but will always return the official locality name in the address cleansing process.
Addresses that are geocoded to a postal code return a Z result code. See Postal Centroid Matches
(Z category) for a description of Z result codes.