Philips Magnavox Videogames and the Entertainment Revolution Trigger Happy User Manual
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Trigger Happy
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But it was not all plain sailing. When Pong first
came out, Atari was immediately sued. Ralph Baer’s 
home-tennis game had finally been taken up by 
Magnavox. The first home console, the Magnavox 
Odyssey, had been released six months before Atari’s 
debut. And it was to all intents and purposes a home 
Pong avant la lettre. It lacked the hypnotic sonar-blip 
soundtrack of the arcade game, but there was no doubt 
that it had got there first, and Atari was forced to pay 
Magnavox a license fee on every game sold. 
Of course, all these Pong-style games were direct
descendants of the lost oscilloscope program by Willy 
Higinbotham, who never made a penny. Rip-offs of 
home tennis and multi-player arcade versions of 
“tennis” or “hockey,” as well as the first simplistic 
shooting and driving games, flourished over the next 
few years. But, as if punished by the Fates for not 
honoring its ancestor, the booming videogame industry 
was soon brought to its knees—and the reason was the 
very multiplicity of Pongs. By 1977, there were so 
many rival home machines that stores began dumping 
them at knockdown prices, and many manufacturers 
went bust. It looked as if videogames had been a mere 
fad, a fad which had now burnt itself out. The industry 
was on the verge of total meltdown.