Lexmark C 720 User Manual

Page 4

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Page 4

March 2001

Color Business Report

Given the investment Lexmark has made in the

development and manufacturing of tri-color cartridges,

we felt compelled to question the switch to a separate-

cartridge model. “Businesses often print more of one

particular color,” said Drew Zande. “We found that this

approach is better for many of our customers.” Zande

would not say whether Lexmark plans to work separate

ink cartridges into other printers in its product line.

Paper Handling

The J110 ships with a 250-sheet paper tray, which

feeds paper to the printer from underneath (similar to

the HP Business Inkjet 2200). The J110 also has a

single-sheet multipurpose feeder, located on the back

of the printer, which allows users to feed envelopes or

single sheets of letterhead. The J110tn, which features

10/100Base-TX Ethernet connectivity, ships with an

additional 250-sheet tray and a 75-sheet multipurpose

feeder, available as options on the J110 base model.

Output capacity on the J110 is 250 sheets. The J110 is

available for a street price of $899, and the J110tn is

available for $999.F

Printers

MGI USA Addresses the “Perf,

Score, and Trim” Part of Finishing

At On-Demand (New York, NY, Feb 27 - March 2,

2001) we saw a color laser printer with an integrated

finishing station which can score, perf, slit and trim,

simultaneously. Paper from a stack of cut-sheet pages

(or 8 1/2"-wide roll) feed from one side of the Digital

Carte Master Color printer from MGI USA, Inc.

(Melbourne, FL and Paris, France), and full-color printed

business cards cut to size are deposited in a tray on the

other side. The Hitachi-based print engine, which is

probably a 600-dpi device, runs at 4 ppm. MGI’s spec

sheet states a maximum resolution of 2400 dpi. We have

enclosed an event ticket printed at the On Demand

Show on the Digital Carte Master Color, so readers can

see what the equipment can do. The Digital Carte

Master Color has been shipping since spring 1999. MGI

sells direct in the U.S., with offices in Atlanta, Los

Angeles, Chicago, and New York.

The printer can accommodate an extraordinary

range of papers, from 20 lb. bond to 94 lb. cover/140 lb.

index (70 gsm to 250 gsm). MGI’s sample book includes

prints on linen and PPG’s Teslin, in addition to a wide

range of card stocks. Depending on the paper selection

and the trim requirements, the print speed and/or fusing

temperature will be modified. Trim requirements affect

print speed because the sheet must be stationary when

The Lexmark J110, shown with an open cover to reveal

the printer’s separate ink cartidges.

Source: Lexmark International, Inc.

Epson Stylus Pro 5000, introduced in March 1998, and

the HP 2000C, introduced in May 1998.

In spite of the adoption of separate ink tanks by its

competitors, Lexmark has resisted. “Canon claims that

you shouldn’t have to replace all the colors when you just

need to replace the cyan,” said Paul Johns, VP of Sales

and Marketing for Lexmark’s Consumer Printer Division,

at a briefing in February 2000. “We find that nine times

out of 10, all the colors in the cartridges are emptied

uniformly.” Perhaps the J110 is meant to address the 10%

of Lexmark users who don’t believe or actually experience

this uniform ink depletion. The J110 uses a configuration

similar to Canon’s, with a replaceable print head and

individual ink tanks. The print head has an expected life

of 30,000 pages, each color ink cartridge has a yield of

3,000 pages at 20% coverage, and black ink cartridges yield

3000 pages at 5% coverage. Lexmark claims that black

pages printed by the J110 cost $0.017, assuming 5%

coverage, and that color pages cost $0.090 at 20% coverage.

Lexmark would not give us pricing for the print head or

ink cartridges, nor would it reveal the capacity of ink

cartridges. “The yield on ink cartridges depends on many

things other than the volume of ink delivered,” explained

Drew Zande. “We don’t quote ink cartridge volumes

because we believe it to be an inaccurate representation

of yield.”

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