Discover new growth – and profit – in dect, All calls – landline and mobile – on one phone – Philips SE8881B-23 User Manual

Page 9

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Philips premium cordless phones are more than ordinary DECT phones – and there are
clearly more benefits for our trade partners.

With MobileLink technology built in, the range can leverage the growth of the smartphone
category by offering a compelling reason to upgrade and creating higher value with each
transaction. This is important as replacement cycles for DECT phones are lengthening.

Our MobileLink technology is not only highly attractive to smartphone users but also clearly
differentiates the premium range from the core range. That means there is a suitable model
for every consumer and maximum value is captured from low to high price points.

Packed with functional features and designed to be aesthetically pleasing, our premium
cordless phones appeal to the heart as well as the head to target both rational and
emotionally driven consumers. Sell out is further facilitated by a wide variety of marketing
support materials.

Discover new growth –
and profit – in DECT

All calls –
landline and
mobile – on
one phone

Philips premium
cordless phones with
MobileLink

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