Apple iMovie HD - Manual (Page 59)

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Adding Titles
and Chapter Markers
Any text you place in your movie is called a title. You
can add titles to introduce and end a movie, identify
people, places, and dates; to add commentary; or
anything you like.
If you want to burn your movie on a DVD with iDVD, you might also want to set up
your movie with chapters so that viewers can easily navigate to or select specific
scenes, just like a Hollywood DVD. iMovie HD also lets you create chapter markers that
export to iDVD.
Adding Titles
You can have text appear onscreen in interesting ways. You might have text bounce in,
do a cartwheel, or even change color and shine. iMovie offers you many choices of title
styles.