Google Grants Ongoing Management Guide - Manual (Page 26)

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Additional Help
Making keyword and ad text changes offline
Now that your account is active, you should be reviewing account statistics and
making edits and additions on a regular basis. Do a Google search for “AdWords
Editor” to learn more about how you can make changes to your account while
you are offline. In addition to the standard editing tools within your account, if you
need to make changes across different campaigns or ad groups, AdWords Editor
is a free campaign management application to help you make these changes
with ease and flexibility. You can download your campaigns, make bulk or
individual edits offline, and then upload your changes to your AdWords account.
With AdWords Editor, you can:
• Work offline on your Mac or PC
• Make large scale changes quickly
• Share changes with team members before applying them to your account
• Quickly find and replace terms throughout your account
• Make advanced URL changes
• Sort and view performance statistics
• Add, edit, delete, copy, cut and paste keywords, text ads, ad groups and
campaigns
• Upload changes to AdWords any time
For detailed information about using the application, you can do a Google search
for “AdWords Editor”.