Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS - Manual (Page 18)

The customer journey is getting more complex,
and users expect to convert on their own terms.
In this section, we look at how to drive conversions
by putting your visitors in control.
9 LET USERS EXPLORE BEFORE
THEY COMMIT
10 LET USERS PURCHASE AS A GUEST
11 USE EXISTING INFORMATION
TO MAXIMIZE CONVENIENCE
12 USE CLICK-TO-CALL BUTTONS FOR
COMPLEX TASKS
13 MAKE IT EASY TO FINISH
CONVERTING ON ANOTHER DEVICE
18
COMMERCE & CONVERSIONS
PRINCIPLES