Google Ad Grants Nonprofit Guide - Manual (Page 12)

Creation Guide
Ads
Within each ad group, craft your message and write 2-3 compelling ads that give potential volunteers
and donors a reason to visit your site. Make sure your ads pop and encourage users to click and
navigate to your site.
Headline: Include one of your keywords
Google Ad Grants
Description Line 1: Highlight what makes your nonprofit unique.
In Kind AdWords for Nonprofits
Description Line 2: Include a call-to-action
Apply Today!
TIP: Check to see if your ads are mission based and compliant with our advertising policies by
visiting the AdWords Policy Center here .