Google YouTube Creator Playbook Guide Education - Manual (Page 9)

9
Category Overview
Programming Strategies for Education Content
The scope of educational content that lives on YouTube is diverse, and so too are the accompanying channel
strategies. Channel strategies primarily differ along three dimensions – content style, content scope, and
programming strategy.
Content Style
• Edutainment – a less formal, entertainment approach for educating while engaging learners
• Academic – a more formal, structured teaching approach, often in the form of screencasting or
curriculum-based lectures
Academic
Edutainment
SciShow
UC
Berkeley
Psych
1
Content Scope
• Supplemental videos typically do not include detailed instruction, but are great for illustrating a specific
topic or bringing an idea to life. They are useful complements to formal instruction.
• Other videos are designed to be comprehensive full lessons , providing systematic, detailed instruction
on a specific topic.
Full
Lesson
Supplemental
Super
Simple
Songs
Khan
Academy