Canon 970 IS - Manual (Page 109)

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You can change the look of an image when it is shot.
* If the image contains colors that are the same as human skin, those colors will also
be changed. You may not obtain the expected results depending on the skin color.
Shooting in a My Colors Mode
Available Shooting Modes p. 232
My Colors Off Records normally with this setting.
Vivid
Emphasizes the contrast and color saturation to
record bold colors.
Neutral
Tones down the contrast and color saturation to
record neutral hues.
Sepia Records in sepia tones.
B/W Records in black and white.
Positive Film
Use this option to make blue, green or red
colors more intense like the Vivid Blue, Vivid
Green or Vivid Red effects. It can produce
intense natural-appearing colors like those
obtained with positive film.
Lighter Skin* Use this option to make skin tones lighter.
Darker Skin* Use this option to make skin tones darker.
Vivid Blue
Emphasize blue tints. Use to make blue
subjects, such as the sky or ocean, more vivid.
Vivid Green
Emphasize green tints. Use to make green
subjects, such as mountains, new growth,
flowers and lawns, more vivid.
Vivid Red
Emphasize red tints. Use to make red subjects,
such as flowers or cars, more vivid.
Custom Color
Use this option to adjust the contrast, sharpness
or saturation settings or the color balance
between red, green, blue and skin tones*. It can
be used to make subtle adjustments, such as
making blue colors more vivid or face colors
brighter.