Brother MFC-7240 - Manual (Page 144)

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Scan to OCR
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 General tab
Enter a name in Name for Custom (up to 30 characters) to create the button name.
Choose the type of scan from the Scan Action field.
 Settings tab
Choose the Target Application, File Type, OCR Software, OCR Language, Resolution, Scan Type,
Document Size, Continuous Scanning, Show Scanner Interface, Brightness and Contrast settings.