Incentive Publications PM40801507 User Manual

Market segmentation, Reading, writing… rewarding

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THE MAGAZINE OF THE INCENTIVE MARKETING ASSOCIATION CANADA – COUNCIL

SUMMER 2007

ALSO IN THIS ISSUE

:

MARKET
SEGMENTATION

Know thy end-user

FROM OBJECTIVE
TO DELIVERY

Research puts
Boomerang Tracking
in the driver’s seat

READING,
WRITING…
REWARDING

Back to school season
excellent marketing
opportunity for the
Canadian incentive
industry

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