Incentive Publications PM40801507 - Manual (Page 18)

CANADIAN
IN
CENT
IVE
MAGAZINE
BUYERS’
GUIDE
2007 W W W . I M A C A N A D A . C A
18
IMA–CC SURVEYS
Q1 How long have you been reading
Canadian Incentive Magazine?
Since the premiere issue (Summer
2005) – 40 per cent; For approximately
one year – 17 per cent; Less than one
year – 30 per cent; This is my first
issue – 13 per cent.
In two short years, the magazine
gained and maintained a core reader-
ship, while attracting more readers
along the way – we see the base growing
as new readers join an established loyal
core group. Our current and future read-
ers can expect value for their time spent
with the magazine, frequently returning
to it as a valued source of information.
Q2 Overall, how would you rate the
magazine? Select one.
Excellent – 26 per cent; Good – 61
per cent; Fair – 13 per cent; Poor –
0 per cent.
Readers put a high grade on the mag-
azine’s worth. With a nearly 90 per cent
approval rating, the magazine provides
excellent value to readers we depend
on. The questions following this one
provide us with details of our particular
strengths. Nevertheless, only 13 per
cent rate the magazine as merely ade-
quate. We will strive to become better
than average by their standards.
Q3 How valuable do you find feature
stories as a magazine element?
83 per cent excellent to good; 17 per
cent fair to poor.
Q4 How valuable do you find Industry
News as a magazine element?
82 per cent excellent to good; 18 per
cent fair to poor.
Q5 How valuable do you find IMA-CC
Surveys as a magazine element?
77 per cent excellent to good; 23 per
cent fair to poor.
Q6 How valuable do you find Incentive
Research as a magazine element?
79 per cent excellent to good; 21 per
cent fair to poor.
Q7 How valuable do you find IMA-CC
New Member News as a magazine
element?
65 per cent excellent to good; 35 per
cent fair to poor.
Q8 How valuable do you find Incentive
Calendar as a magazine element?
78 per cent excellent to good; 22 per
cent fair to poor.
Q9 How valuable do you find Beyond
Cash as a magazine element?
74 per cent excellent to good; 26 per
cent fair to poor.
Readers told us overwhelmingly
that Canadian Incentive Magazine cap-
tures their interest with relevant news
and information. Our feature stories
gain the most praise, with 83 per cent
approval, but every element scored
high ratings. The responses tell us
that readers most appreciate knowl-
edge they can use, from the buzz of
news to the basics of research. Incen-
tive market players want to know
about the latest available trends and
ideas; to grow their personal knowl-
edge; and, to help develop the most
effective programs for themselves and
their clients.
Q10 Are there other magazine ele-
ments that you find important?
74 per cent excellent to good; 26 per
cent fair to poor.
• Advertisements – know who to con-
tact for products and services to sup-
port my incentive needs
• Features
• Would like to see more case studies
June Survey Results
In June, the Incentive Marketing Association-Canada Council ran its fourth quarterly
online survey. Previously, the surveys focused on the incentive industry in general.
This time, the survey put Canadian Incentive Magazine under the microscope.
By Ian Tizzard
T hank you to all those who participated in the
survey. Your efforts help us improve every aspect
of the Canadian incentive marketplace – expect it
to get bigger and better. Canadian Incentive Mag-
azine fared well under scrutiny from our respon-
dents. The magazine boasts a strong, growing readership;
the various magazine sections give important and reliable
information; the advertisers match the needs of the read-
ers; and readers enjoy and learn from the magazine in
ways that help push the Canadian incentive market for-
ward. In short, the magazine stimulates the market in
positive ways. And now, the magazine knows how to
become even more relevant in a dynamic and prosperous
incentive market.