Incentive Publications PM40801507 - Manual (Page 4)

2007 W W W . I M A C A N A D A . C A
CANADIAN
IN
CENT
IVE
MAGAZINE
BUYERS’
GUIDE
12 MARKET
SEGMENTATION
Know thy end-user
By Laura Byrne Paquet
FEATURES DEPARTMENTS
CANADIAN INCENTIVE MAGAZINE – THE MAGAZINE OF THE INCENTIVE MARKETING ASSOCIATION CANADA – COUNCIL
12 14
14 FROM
OBJECTIVE
TO DELIVERY
Research puts
Boomerang Tracking
in the driver’s seat
By Judy Owen
PRESIDENT’S NOTE
By Lynda Gallant
INDUSTRY NEWS
WHAT’S HOT?
By Ian Tizzard
IMA-CC NEW MEMBER NEWS
By Jodi Ferguson
IMA-CC SURVEYS
By Ian Tizzard
INCENTIVE CALENDAR
BEYOND CASH
IMA-CC MEMBERSHIP INFORMATION
INDEX OF ADVERTISERS
6
8
10
16
18
43
44
20
46
IN
SIDE
THIS ISSUE
VOLUME 3 NUMBER 1
4