Network Appliance Reseller Partner Program - Manual (Page 2)

storage will be sold in 2002 2 . By 2003,
storage could consume up to two-thirds
of the corporate IT budget 3 .
In fact, networked storage is expected to
grow 45.7% CAGR between 2000-2004 4
and comprise almost 75% of the storage
market by 2004 5 . By 2005, networked
storage revenues are forecast to be
$24.2 billion 6 .
Solution selling, combining hardware,
software, and services, will increasingly
drive the storage market creating tremen-
dous opportunities for resellers. In this
rapidly emerging market, you should be
selling the most innovative storage
solutions in the business—Network
Appliance.
Network Appliance: The Industry’s
Highest ROI and Lowest TCO
Network Appliance creates simple, scala-
ble, and highly cost-efficient storage
delivered in an innovative form: the storage
appliance—flexible systems designed for
storing, serving, and protecting information.
NetApp ® appliances set the standard for
simplicity, ease of administration, and
the lowest total cost of ownership (TCO)
and highest return on investment (ROI)
in data storage.
In fact, according to a recent study
by INPUT 7 NetApp solutions deliver a
70% to 80% lower TCO than competitive
offerings, dramatically improving a
customer’s return on investment.
In today’s highly competitive market,
Network Appliance ™ solutions give
you the edge in price, performance,
and technology. The simplicity of our
approach lets you offer the optimum
solutions for the key challenges that
your customers face today—storage
consolidation, data-center operations,
business continuance, and global
storage management.
Storage Consolidation
Managing the explosive growth of data
is a monumental challenge. The way
that customers store data and make
it available has become a strategic
advantage in a wide range of business
operations. The Network Appliance
approach lets customers consolidate
storage from hundreds or thousands
of servers using simple, powerful tools
that let them manage storage efficiently
in a mixed networking environment.
The inherent reliability of NetApp solutions
also means that you can meet the critical
storage needs of your customers with
total confidence. NetApp solutions deliver
a proven, industry-leading data availability
of greater than 99.99%. This translates to
mere minutes of unplanned downtime a
year—not hours or days.
Data-Center Operations
More than just applications and hardware,
a customer’s data center is the heart of
its operations, controlling the flow of
information where and when it’s needed.
Network Appliance storage solutions
provide simple, fast, centrally managed
data protection and optimize the perform-
ance of existing storage resources,
allowing network administrators to perform
complex tasks quickly. Time-consuming
jobs such as reallocating storage space
and backing up terabytes of data take
just a few minutes.
1 Source: www2.cio.com/research/surveyreport.cfm?id=72
2 Source: www.enterprisestorageforum.com/technology/
features/article/0,,10564_1144871,00.html.
3 Source: IDC, 2001; InfoStor, 2001
4 Source: Gartner Dataquest, 2001
5 Source: Wit Soundview, 2000
6 Source: The Yankee Group, 2002
7 Source: www.netapp.com/tco/tco_studies.html
“Storage is already as big as an elephant and getting bigger.
It’s time to stop ignoring it and start strategizing how you’re
going to deal with it.”
CIO MAGAZINE
May 15, 2002