Dixon Valve SOS van - Manual

32
BOSS
4 s p r i n g
2014
DIXON SPOTLIGHT
/
BY DAVID HOLZEL
> Last August, Dixon marketing
specialist Tony Haston pulled up at
a refinery in Wynnewood, Oklahoma,
in Dixon’s new Solutions on Site Van,
and began a whole new way of doing
business with the energy industry.
Haston was one of the first to use
the van, which he describes as “an
enlarged cargo van with a big enough
box in back that you can stand up in it.”
At the refinery in Wynnewood,
Haston’s contact came out to see the
van. “We opened it up and started
showing him our new products,” he
says. Before long, the van, with its
Dixon logo, began to attract further
attention, and Haston was able to set up
a training session on the spot.
It was a successful first run for the
Solutions on Site Van, which signals
Dixon’s goal to bring a new level of
innovation to end users, according to
Scott Jones, vice president of sales
and marketing.
“We have traditionally been a
distribution-oriented manufacturing
company,” Jones says. “We made
products and sold them to distributing
companies, which sold the finished
product to a refinery or a paper mill
or a steel mill. We really left it up to
our distributors to promote our brand
to end users.”
Dixon wants to drive the Solutions
on Site Van directly to end users in
order to create engineering solutions to
Solutions on Site Van Drives Dixon
Innovation to End Users
“ The Solutions on Site Van completes the circle of
finding a field application challenge, coming up
with an innovative solution to address that issue,
producing a prototype for field trials and getting
approval from the user,” says Haston.