Use heading tags appropriately – Google Search Engine Optimisation Starter Guide User Manual
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Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest
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Format links so that they're easy to spot - Make it easy for users to distinguish between
regular text and the anchor text of your links.Your content becomes less useful if users miss the
links or accidentally click them.
Avoid:
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using CSS or text styling that make links look just like regular text
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Think about anchor text for internal links too - You may usually think about linking in terms
of pointing to outside websites, but paying more attention to the anchor text used for internal
links can help users and Google navigate your site better.
Avoid:
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using excessively keyword-filled or lengthy anchor text just for search engines
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creating unnecessary links that don't help with the user's navigation of the site
Use heading tags appropriately
Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present
structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most
important, and ending with <h6>, the least important.
On a page containing a news story, we might put the name of our site into an <h1> tag and the
topic of the story into an <h2> tag
As heading tags typically make text contained in them larger than normal text on the page, this is a
visual cue to users that this text is important and could help them understand something about the type
of content underneath the heading text. Multiple heading sizes, used in order, create a hierarchical
structure for your content, making it easier for users to navigate through your document.