Google Search Engine Optimisation Starter Guide User Manual
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Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest
search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content.
Visitors may be intimidated by extremely long and cryptic URLs that contain few recognisable words.
A URL to a page on our baseball card site that might cause problems for a user
URLs like these can be confusing and unfriendly. Users would have a difficult time reciting the URL from
memory or creating a link to it. Also, users may believe that a portion of the URL is unnecessary,
especially if the URL shows many unrecognisable parameters. They might leave off a part, breaking the
link.
Some users might link to your page using the URL of that page as the anchor text. If your URL contains
relevant words, this provides users and search engines with more information about the page than an ID
or oddly named parameter would.
The highlighted words above could inform a user or search engine what the target page is about
before following the link
Lastly, remember that the URL to a document is displayed as part of a search result in Google, below
the document's title and snippet. Like the title and snippet, words in the URL on the search result appear
in bold if they appear in the user's query.
A user performs the query [baseball cards]
Our homepage appears as a result, with the URL listed under the title and snippet