Chapter 1 overview – Google Search Appliance Analytics Integration Guide User Manual
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Chapter 1 Overview
Basic integration of Google Analytics (GA) with the Google Search Appliance is the same as integrating
GA with any other website, but there are some GSA-specific modifications that can be made to better
learn about GSA user behavior.
There are various levels of Google Analytics integration on the Google Search Appliance. The GSA
comes with built-in GA integration features, and this is the first and most basic level. This level of
integration provides basic visitor metrics and can be used to graph and report basic usage. GA is not
enabled by default, but can be activated by simply providing a valid GA tracking ID in the layout helper of
each front end you would like to track. At this level, the GSA will automatically send analytics data for
page loads and provide a report of top search queries. For more information, see
Integration
.
The second level of integration provides customizable data on the use of many features of the GSA. This
level
requires some front end stylesheet modifications. For more information, see
GSA administrators are responsible for registering and setting up GA, or obtaining access to an existing
Google Analytics account, as well as integrating GA with the GSA. Integration beyond what comes with
the GSA out of the box is not officially supported.