Advanced goal functions – Google Analytics Guide User Manual

Page 24

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Advanced Goal Functions

• Set up funnel steps where the URL doesn’t change

• In a single funnel path step, gather data on a group of pages.

For example:

1.

Homepage

2.

Shirts Page or Pants Page or Hats Page

3.

Check Out Page

4.

Goal: Thank You Page

Remember, you can define:

-

4 Goals per Profile

-

10 Steps per Goal

With some advanced set up, you can take advantage of some additional

important features of goals:

•

First, you can create funnel steps for Flash pages or other pages where the URL
doesn’t change

•

Also, in one single step of your funnel path, you can gather data on traffic to a
whole category of pages

•

For example, you could configure a funnel path like this:

1. Homepage

2. Donation Page or Volunteer Page or Alerts Page

3. Check Out Page

4. Goal: Thank You Page

To learn more about these goal functions, go to the Help Center on Advanced

goals (see page 45).

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