Google Analytics Guide - Manual (Page 42)

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Automatically provides AdWords ROI
metrics, without you having to import cost
data or add tracking information to
keywords
Integrated with AdWords
Enterprise level capabilities and yet still be
accessible to anyone who wants to improve
their marketing and site design
Google Analytics gives us an opportunity to
invest in our advertisers and everyone else
who wants to create quality content on the
web
Summary and Next Steps
Sophisticated, yet easy to use
Free
Sign Up
Sign Up for Google
Analytics
Install the Google
Analytics tracking
code on your site
Configure site goals
in Google Analytics
View Reports
Next Steps:
At this point, we’ve given you a brief overview of some powerful tools you can use
within Analytics to gather information on users that visit your site, which you can
then use to optimize your marketing campaigns and website.
Since you already have an AdWords account, you’re equipped to use Analytics with
just a few clicks of your mouse. And since it’s free, you can start optimizing your
online marketing campaigns right away without having to budget a single dollar.
Use this guide and the following resources to optimize your site for the best results.