Google YouTube Creator Playbook Guide Media Companies - Manual (Page 14)

14
Launching a Channel
When launching a new channel, think about your audience.
Launch a new channel to serve a new audience that your
current channel cannot satisfy or retain. Remember: a new
channel needs a new subscriber base to ensure consistent
viewership.
• /RT – Organizes content in playlists and uses channel
design to surface these playlists. Channels they
manage are surfaced in the “Other Channels” module.
Why add an additional channel?
• If you already have an existing channel…
• Is your content well-organized into playlists?
• Is your upload schedule at least every week?
• If you answered no to either of these
questions, it makes sense first to optimize
your original channel before launching a
second channel.
• Do you have one stream of serial content that
could support a separate subscriber base?
• Do you have thematically diverse content that
appeals to multiple audiences?
• Is there a unique point of view for your new
channel?
• Do you have enough supporting content (behind
the scenes, outtakes, etc.) to populate a second
channel?
• Would the second channel’s content be
consistent?