Google for businesses Tips and strategies - Manual (Page 3)

GOOGLE+
Master Icon Stickersheet // Primary Icons
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PANTONE 1235 C PANTONE 123 C PANTONE 7527 C PANTONE 447 C PANTONE 7540 C PANTONE
Cool Gray 9 C
PANTONE
Cool Gray 4 C
PANTONE
Cool Gray 1 C
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7 GREEN
74, 1, 100, 0
65, 179, 73
#41B349 DEEP YELLOW
3, 28, 89, 0
254, 185, 81
#F6BA3A YELLOW
3, 18, 88, 0
221, 75, 57
#F8CC39 WARM WHITE
7, 6, 13, 0
235, 231, 219
#EBE7DB DARK GRAY
67, 60, 57, 40
71, 71, 73
#474749 MEDIUM GRAY
60, 51, 51, 20
102, 102, 102
#666666 GRAY
44, 36, 37, 2
149, 149, 149
#959595 LIGHT GRAY
19, 15, 16, 0
204, 204, 204
#CCCCCC COOL WHITE
9, 6, 7, 0
229, 229, 229
#F5F5F5
ACL
Public Circles Limited Extended
Circles
People
with Link
Domain Only
You
SHAREBOX
FULL LOGO
MISC
Group Invite options settings close flag
PHOTOS STREAM PROFILE STREAM MESSENGER HANGOUT SPARKS GAMES +PAGES
UNIFIED NAVIGATION 18x18
SIDEBAR NAVIGATION 13x13
#e5e5e5
#cccccc
#666666
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE
Cool Gray 9 C
GRAY
44, 36, 37, 2
149, 149, 149
#959595
Android (one color)
g+ logo
PANTONE 362 C
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
g+ Messenger
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C
iOS (one color)
iOS USE ONLY
+1
3
Promote your page offline.
In your store, on fliers, business cards, receipts, shopping bags and everywhere else
you do offline advertising for your business.
Follow other Google+ pages.
A Google+ page can add other pages to circles at anytime—no need for them to
add you first. Follow businesses that interest and inspire you and businesses with
similar customers to yours. The more you engage with these pages, re-sharing
and commenting on posts, the more visibility you will get in the streams of their
followers. After all, their followers could be your next customers.
Turn on social extensions.
If you use AdWords to promote your business, this an essential step. Social Extensions
combine +1’s from your ads, Google+ page, and site and increases the likelihood of
social annotations showing on your ads. Search ads with social annotations show a
5-10% increase in click-through rate (CTR). By adding the power of recommendations,
Google+ can improve the marketing you do with Google. To learn more about turning
on Social Extensions click here .
Engage your following.
Share cool content regularly and show interest in and comment on your followers
posts. Commenting on others’ posts will make you visible to the people in their
circles, and visibility increases your chances of getting followed. For more tips on
engaging your following read the next section of this guide.
+ Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Grow Your Following and Promote
Your Page
The guide to Google+ for business
The guide to
Google+ for business
Getting started