Launch a new offering or product, Make announcements on google+ first, Start a countdown – Google for businesses Tips and strategies User Manual

Page 8: Poll your followers, Host a focus group, Show appreciation

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8

Grow Your Following
and Promote Your Page

Engage Your Following

Get New Customers

+ Launch a New Offering
or Product

Develop Your Reputation

Connect with Colleagues

Measure Your Success

Launch a New Offering or Product

Make announcements on Google+ first.

And let your followers know that something new is on the way. This will generate

hype and buzz and encourage your followers to regularly check back for updates.

Start a countdown.

This will create excitement as you get closer to the launch date.

Poll your followers.

Encourage your customers to contribute to the evolution of the new offering before

you launch it. Use +1s to let them vote for their favorite features or designs.

Host a focus group.

Use Hangouts to host a mini-focus group. Chat face-to-face-to-’face’ with customers

to get their feedback. Encourage active discussion among your guests and watch as

new ideas form and excitement builds around your product.

Click here

for tips on

launching a Hangout.

Show appreciation.

Thank your followers for their feedback. Let specific people know when you have

implemented their suggestions. They’ll be thrilled to know you value their opinion.

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