Sonic Blue Replay TV 5000 - Manual (Page 77)

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Q: How does SONICblue use the information it collects from the www.sonicblue.com Web site?
A: We may use Personal Information collected through the Web site to complete a transaction you request. If you purchase a ReplayTV product, the Personal
Information collected for that transaction will be used to fill your order, get the product to you and bill you correctly. SONICblue may also use your mailing
address, telephone number or email address to alert you to special offers, updated information and new services. If you don't want SONICblue to contact you,
you may opt-out as discussed in the next question and answer below.
Non-Personal Information collected through our Web site is used for maintenance, monitoring and marketing uses, but Non-Personal Information will not be
linked to your identity without providing you an opportunity to opt out of such linking.
Q: What choices do I have regarding the collection and use of information from the www.sonicblue.com Web site?
A: When you submit Personal Information at our Web site, you can opt-out of receiving information from SONICblue about ReplayTV and related products,
promotions, and services by checking or removing the check from appropriate boxes. You may also set your Internet browser to reject cookies to limit the collec-
tion of Non-Personal Information from our Web site, but this may affect your ability to use some parts of our Web site.
Q: Is registration information received over the telephone treated the same as information from the www.sonicblue.com website?
A: Yes, Personal Information collected over the telephone is treated the same way as Personal Information collected on the website.
Q: What information does SONICblue collect about my digital video recorder use?
A: When you purchase a ReplayTV digital video recorder, we ask you to register the product so we can provide you with the best possible service. You may reg-
ister online at the www.sonicblue.com Web site or by telephone. During registration, we ask you for Personal Information, including your name, address, phone
number, email address, and the serial number of your ReplayTV digital video recorder.
The ReplayTV digital video recorder is connected to your television and an Ethernet connection. During system setup and registration, we learn about how you
have connected your ReplayTV digital video recorder to your entertainment system and the programming signal sources available to you (antenna, cable, and/or
satellite). We also learn about where you are located, and use this information to determine what television channels and schedule are available to you. Each day,
the ReplayTV digital video recorder contacts SONICblue to download a current TV schedule for you.
Other than as described above, we do not collect any information about the viewing or recording habits of you or other users of your ReplayTV unit. We do
reserve the right in the future to collect certain Non-Personal Viewing Data, such as which programs users record, which features users use, and other similar
data about your use of the ReplayTV Service, but such information would only be collected in the form of Non-Personal Information. Should we decide to col-
lect this information, we would collect it on an aggregate basis, not connected to your Personal Information, though we could also sort such Non- Personal Infor-
mation by demographic or other categories. If we ever began to collect information about your viewing or recording habits that was connected to Personal
Information, we would always give you a chance to opt out from that collection (unless we are unable to do so for legal reasons).
Q: How does SONICblue use the information it collects about my digital video recorder use?
A: Currently, we only use Personal Information collected during registration of your ReplayTV digital video recorder for diagnostic or service purposes or to
complete a transaction requested by you. We can use it, for example, to see if your ReplayTV unit is working properly. We can also use it when you contact our
Customer Care agents so they can help you with any service-related problems, and for warranty eligibility and fulfillment purposes. Again, we would not link
this information to Non-Personal Information or use it in other ways without providing you with an opportunity to opt out of such use.
Q: What choices do I have regarding the collection and use of information about my digital video recorder use?
A: Registration of your ReplayTV digital video recorder is not required to use the unit.
From time to time, we may send all of our customers information about our products and services that we consider essential to providing you the ReplayTV Ser-
vice, including information about software upgrades, changes to the service, technical or administrative issues, legal matters, or other similar information. Users
of our products and services are not able to opt-out of these announcements.
If, in the future, we ever began collecting Personal Information connected to Non-Personal Information about viewing habits, we will provide you an opportunity
to opt out of such collection.
Q: Does SONICblue share my information (gathered from either my use of the www.sonicblue.com Web site or digital video recorder) with any third
parties?
A: SONICblue will not share your Personal Information with third parties without your consent, except in the very limited circumstances outlined in the next
question and answer below. Your Personal Information is not otherwise sold, marketed or shared with third parties without giving you the opportunity to opt out.