Motorola moto x - Manual (Page 58)

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Protect
Reset
To reset your phone to factory settings and erase all the data on
your phone, touch Apps
> Settings > Backup & reset >
Factory data reset > Reset Phone .
Warning: All downloaded apps and user data on your phone
will be deleted. Data on the cloud will not be deleted.
Protect
Quick start: Protect
Screen lock
SIM lock
Encrypt your phone
Backup & restore
Reset