Sony SVR-3000 - Manual (Page 105)

P r i v a c y a n d S e r v i c e
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C h a p t e r 7
1.2 “Personally Identifiable Viewing Information” means
information about the viewing choices that you and those in your
household make while using your DVR, if that information is linked
to or associated with your Account Information. The DVR stores
your viewing information so that it may recommend viewing choices
and personalize your viewing experience. We have worked very hard
to design our system to ensure that no Personally Identifiable
Viewing Information may be sent to TiVo without your express
consent. You may choose to consent to TiVo’s collection of
Personally Identifiable Viewing Information by changing your
privacy preferences as provided in Section 4.1.
1.3 “Anonymous Viewing Information” means information about
viewing choices that you and those in your household make while
using your DVR, but is not associated with or linked to any other
information TiVo has about your account. Your DVR sends
Anonymous Viewing Information to TiVo on an ongoing basis. This
information allows TiVo to know that a subscriber from a particular
zip code watched certain programming but we are unable to associate
those viewing choices with you. You may request that TiVo block
the collection of Anonymous Viewing Information from your DVR
as described in Section 4.1.
1.4 “Diagnostic Information” means a log file containing detailed
information about the operation of a DVR, such as memory
consumption, user interface response time, disk space, enclosure
temperature, and enclosure fan speed. TiVo collects Diagnostic
Information Logs for a small number of randomly sampled DVRs for
quality control and technical troubleshooting purposes. Diagnostic
Information Logs contain your DVR’s Service Number and are thus
associated with your Account Information. You may request that
TiVo block the collection of Diagnostic Information Logs from your
DVR as described in Section 4.1.
1.5 “Commerce Information” means personally identifiable
information that enables a commerce partner to fulfill your request to
participate in a promotion or transaction. From time to time, TiVo
may present special offers and/or enable you to purchase goods and
services from TiVo, or third party advertisers or promoters. You
would be informed of such offers on screen while using the TiVo
service. Should you decide to take advantage of such an offer or
engage in a transaction, TiVo will collect and communicate your
relevant Contact Information and your interest in a specific offer or
transaction to the commerce partner sponsoring the promotion or
transaction. In addition to fulfilling your request, that commerce
partner may also use your Commerce Information to send you other
information in which you might be interested consistent with its own
privacy policies. This information is collected and disclosed by TiVo
only upon your affirmative response to an offer.
2 Use of Subscriber Information
2.1 Account Information. We use your Account Information to
establish and service your TiVo account, bill you for TiVo services,
offer you new services when they are available, and other legitimate
business purposes. For example, we use your name, address, email
address, and phone number to create your account with TiVo, to
communicate with you regarding new services, and to exclude you
from offers for services you may already have. We use your credit
card information to bill you for TiVo services. We use your Service
Information to service your account and provide the necessary
resources to your DVR. Knowing your zip code, programming
source, and information about your cable or satellite box model