Sony SVR-3000 - Manual (Page 108)

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T i V o P r i v a c y P o l i c y
4.2 Review and Update of Account Information. We believe you
have a right to know the Account Information collected and stored by
TiVo and to update or change any Account Information you believe
is incorrect. You may make a request by telephone, mail, or via the
web (when available) to review your Account Information and we
will mail you a printout of your Account Information. If you request
that certain Account Information be changed, we will make the
changes to the extent commercially practicable. In addition, we will
take commercially reasonable steps to propagate those changes to
third parties with whom we may have shared your Account
Information pursuant to this Privacy Policy.
4.3 How to Delete Information. Should you decide to discontinue
your TiVo service, you may make that request by telephone or mail
and we will suspend billing for the TiVo service. After you
discontinue the TiVo service, TiVo will maintain your Account
Information only as long as necessary for business purposes. In
addition, although we delete your Account Information from our
“live” database, your Account Information may remain in our
archives and records until it is routinely destroyed.
5 Comment Regarding Children. TiVo feels strongly about
protecting the privacy of children and encourages parents to be
involved in the television viewing of their minor children by, for
example, limiting the types of content minor children can watch.
6 Separate Rules for the TiVo Website. We have a separate
privacy policy that covers general browsing activities on our website.
However, if you register for TiVo service on the Web, or log in to
your account preferences page (when available) to make changes to
your account or request services, this Privacy Policy will apply to the
Subscriber Information you provide to us in those instances.
7 Security of Subscriber Information. When you contact us by
email or phone regarding your account, we ask you for certain
Account Information—in order to verify your identity— before
accepting requests to make changes to the account. We take these
steps to ensure that only you or a household member who knows
your Account Information will be able to access or change your
Subscriber Information.
TiVo uses industry-standard methods such as encryption to secure
the communication of viewing information from your DVR to TiVo.
In addition, TiVo uses industry-standard methods of securing its
databases of Subscriber Information, including the use of firewalls.
Except as provided elsewhere in this Privacy Policy, TiVo limits
access to Subscriber Information databases to those persons in the
TiVo organization who have a business need for such access,
including servicing your account, informing you of service news and
special TiVo offers, or aggregating Account Information or
Anonymous Viewing Information for the purpose of conducting
research, and targeting new subscribers. However, you should know
that no company, including TiVo, can fully eliminate security risks
associated with Subscriber Information.
8 General
8.1 Future Features, Services, and Amendments to this
Privacy Policy. We may upgrade the TiVo service to provide you
with new features on an ongoing basis and plan to continue to do so.
We may also make available new services in the future. New services
will be governed by the privacy policies of the respective