Sony SVR-3000 User Manual

Page 107

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P r i v a c y a n d S e r v i c e

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C h a p t e r 7

outsource. TiVo contractually binds these contractors and third
parties to use your Subscriber Information only as necessary to
perform the services they are asked to perform; such contractors and
third parties are legally liable for misuse of Subscriber Information.

3.4 The “Corporate Family.”

Although TiVo currently does not have

a parent company, any subsidiaries (other than TiVo International,
Inc. and TiVo UK Ltd., which provides TiVo service in the United
Kingdom), joint ventures, or other companies under a common
control (collectively, “affiliates”), it may in the future. TiVo may
share some or all of your Subscriber Information with these affiliates,
in which case TiVo will require its affiliates to honor this Privacy
Policy. If TiVo Inc. is acquired by another company, that company
will possess the Subscriber Information collected by TiVo and it will
assume the rights and obligations regarding your Subscriber
Information as described in this Privacy Policy.

3.5 Commerce Partners.

When you elect to participate in a special

offer or engage in a transaction with TiVo or a third party advertiser
or promoter, TiVo will collect and disclose your Commerce
Information to the commerce partner sponsoring and/or fulfilling the
promotion. In addition to fulfilling your request, that commerce
partner may also use your Commerce Information to send you other
information in which you might be interested consistent with its own
privacy policies. This information is disclosed only upon your
affirmative response to an offer.

3.6 Factors Beyond our Control.

Your privacy is very important to

us. Due to factors beyond our control, however, we cannot fully
ensure that your Subscriber Information will not be disclosed to third
parties. For example, we may be legally obligated to disclose
Subscriber Information to the government or third parties under

certain circumstances, or third parties may circumvent our security
measures to unlawfully intercept or access your Subscriber
Information.

4 Your Choices Regarding Subscriber Information

4.1 Limits on TiVo’s Collection, Use, and Disclosure of

Subscriber Information.

The default privacy preferences, to

which you hereby consent if you do not request a change to your
settings, do not allow TiVo to collect Personally Identifiable
Viewing Information, but do allow TiVo to collect, use, and disclose
Anonymous Viewing Information and Diagnostic Information logs,
in addition to Account Information, in manners consistent with this
Privacy Policy. Commerce Information is collected, used, and
disclosed only upon your affirmative response to an offer.

You may choose to change your privacy preferences to allow TiVo to
collect Personally Identifiable Viewing Information. Even though
Anonymous Viewing Information does not include any Account
Information whatsoever, you may request that TiVo block the
collection of such information from your DVR. You may also
request that TiVo limit the collection of Diagnostic Information Logs
from your DVR. You may further opt not to receive communications
that we send to you based on your Account Information. If you make
this choice, you understand that we will not be able to inform you
about any upcoming features, improvements, or promotions
regarding your TiVo service. In all cases, however, we will collect
and use your Account Information (including Service Information) to
enable us to provide your DVR with the TiVo service.

If you would like to change your privacy preferences, you must
either (a) send TiVo a signed written request, (b) call us at 1-877-
367-8486 to request a change.

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