eLine Technology ETV_v7 - Manual (Page 78)

ETV System Server Software - User’s Guide Page 78
9.2 Video Analytics Rules
VIGIL Server contains a powerful suite of Video Analytics rules which provide a comprehensive range of tools to
provide valuable visual and business analysis. These can be utilized to improve loss prevention and risk
management, as well as track customer trends for conversion and marketing impact. The following Video
Analytics Rules are the most common currently in use in the field. Configuring the Rules is only half of the
equation, there is also Auditing the Analytics Data to ensure it is correct as well as continual Anomaly reporting
to ensure the Analytics Data stays correct. For information on any rules not listed here please consult with
your sales representative.
People Counting
Video Analytic People Counting can be used to accurately measure the unpredictable nature of pedestrian
traffic in a given area. This data can then be used for various applications such as:
Performance Metrics
People counting metrics can be used in conjunction with Point of Sale data to generate store
performance metrics such as Conversion Ratios.
Promotional and
Advertising
Staffing
Optimization
Assess the effectiveness of advertising campaigns versus the corresponding increases or
decreases in pedestrian traffic.
Evaluate staffing needs based on customer traffic to best optimize employee costs while still
maintaining targeted customer service levels.
Camera Placement
People counting requires a dedicated overhead view camera mounted above the entryway to be monitored.
Distance from the entry is dependent on the height of the ceiling with the goal being a wide field of view.
Camera Positioning Guide Camera Field of View