Variable data printing jobs, Vdp document formats, Variable data printing jobs vdp document formats – Konica Minolta bizhub PRESS C7000 User Manual

Page 121

Advertising
background image

10

Variable data printing
jobs

Variable data printing jobs

Variable data printing (VDP) is a form of on-demand digital printing
that produces customized or personalized documents targeted to a
specific individual. Within a single document design, elements such
as text, graphics, and images differ from one printed page to the
next based on recipient information garnered from a database.
These documents can include bills, targeted advertising, and direct
mailings.

A VDP job is composed of booklets, which are personalized copies
of a document. Each page in a booklet is constructed as a
collection of individually RIPed elements that can differ from
booklet to booklet, including text, graphics, images, and page
backgrounds. These elements are self-contained graphical entities
that may be line art, text, RIPed images, or a combination of these.
There are two types of elements in VDP jobs:

Unique elements, which are used only once for a specific
individual or purpose. An individual's name is an example of a
unique element.

Reusable VDP elements, which can be used more than once in
different pages, or booklets within the same job. A company
logo is an example of a reusable element.

Note: The VDP Management tool enables you to share and reuse VDP
elements between jobs. The VDP Management tool is available only with the
Professional Power Kit.

VDP document formats

The IC-307 print controller can process VDP jobs that are in one of
the following file formats:

Variable Print Specification (VPS)

Personalized Print Markup Language (PPML)

Variable Data Exchange (VDX)

PostScript

Variable data printing (VDP) jobs are created using VDP authoring
programs that support Variable Print Specification formats. Most
VDP authoring programs can convert VDP files to conventional
PostScript files, which can also be processed by the IC-307 print
controller although less efficiently than Variable Print Specification

Advertising
This manual is related to the following products: