Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 44)

Intro Video Channel Design Dialogue
MANAGING YOUR
VIDEOS
44
To give your video context and help it get discovered, you’ll want to write an interesting description
that’s specific to your video. Summarize your video using complete sentences.
Vera writes a description about her business’ new collection of women’s wristwatches.
Step 2: Write a Description
TIP: YouTube shortens your description in search results and below your video, so make the
most of your first two to three lines.
TIP: You can add links to your website, channel, and playlist in your description. Just be sure
to include “http://” (e.g., http://www.youtube.com) or the link won’t work.
Full view
Compact view
44