Business, Jumpstart your traffic with an ad campaign – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual

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Advertising
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Intro

Jumpstart

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PROMOTING YOUR

BUSINESS

Promote

You can promote your video to potential customers on

YouTube and across the web at the exact moment they’re

thinking about your product or service. How? It’s easy with

AdWords for video.

YouTube + AdWords: The emotion of video meets the

science of online advertising.

Jumpstart Your Traffic with an Ad Campaign

Success Story: Ceilume

Ceilume is a family business that has made

decorative ceiling tiles for more than 60 years.

Ceilume’s president, Ed Davis, started with YouTube

video ads in 2006 and his ‘Can I Afford a coffered

ceiling’ video has reached more than 293,000 total

views and helped generate more than 1 million

channel views on YouTube.

See the Ceilume channel at:

www.youtube.com/ceilume

YouTube generates 5 percent of our sales

and 40

percent of our impressions. At the same time, YouTube

consumes only 7 to 8 percent of our marketing budget.”

Ed Davis

President, Ceilume

www.youtube.com/ceilume

Advertising