Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 69)

Intro Jumpstart
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PROMOTING YOUR
BUSINESS
Promote
1. Link your YouTube channel and AdWords account. Click Linked YouTube accounts in the bottom left corner,
then click + Link YouTube account and log in to your YouTube account. Linking these accounts makes it easier
to choose videos for your ads, gives you more detailed view and usage statistics within AdWords, and allows you
to create Call-to-Action overlays.
2. Create a new video campaign. Now select All video campaigns from the left column and click the
+ New Video Campaign button to create your first AdWords for video campaign.
Step 2: Link Your Accounts and Create a New Video Campaign
Create your first AdWords for video campaign
TIP: If you accidentally logged into the main AdWords site at adwords.google.com (i.e., not AdWords for video), you can create a new
video campaign by navigating to the Campaigns tab, clicking on the +New Campaign dropdown menu, and selecting Online video.
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Create your first AdWords for video campaign