Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 78)

Intro Jumpstart
78
PROMOTING YOUR
BUSINESS
Promote
Here, you’ll create your first targeting group, which will
determine who sees your ad:
1. Set your targeting options for YouTube search,
YouTube Videos, and the Google Display
Network. If you’re new to online advertising, the
easiest way to get started is to use the Search for
targeting suggestions tool at the bottom of the
page. It will give you ideas and suggestions for
keywords, topics, and other targeting options.
Jane enters “kitchen design” into the Search for
targeting suggestions field. In the results, she
clicks Add next to the targeting options she thinks
are right for her audience. She makes
sure to target for both YouTube search and
YouTube Videos + Google Display Network.
Step 9: Define Your Targeting Group
Search for targeting suggestions
ADVANCED TIP: YouTube search keywords can be related to your
audience or their interests in any way, so feel free to add anything
you think your audience might search for on YouTube that would be
relevant to your video.
On the other hand,
Google Display Network keywords benefit from
being specific to the content of your video and ad text, so keep those
tightly themed.
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