Google Moving to Google AdWords A Hands-On Guide for Premium Advertisers - Manual (Page 15)

Content sites in Google’s network. Building upon Google’s successful keyword
targeting technology, we place highly targeted ads on content web pages as well
as on search-related pages. You can now reach customers who view web content
that is directly related to your AdWords ads in addition to customers who search
on your keywords.
For example, if users look up the weather forecast for Palm Springs on a weather
site, they may see ads for deals on hotels and cars in that area. Or if users are
reading about how an acoustic guitar works, they may see ads for hand-crafted
acoustic guitars. Content-targeted AdWords benefi t web users by linking content
with relevant products and services. Current content sites include ABC.com,
Knight-Ridder Digital, Reed Business Information and more.
Approvals for search and content sites
.
Search and content sites in Google’s
network may have additional ad requirements. For example, they may restrict ad
copy or keywords based on their content policies or editorial standards. In addition,
you may see your ads running on Google before they appear on other sites, because
all ads go through a short approval cycle at Google before we distribute them. Finally,
note that your ad rank is determined by your CTR on Google.com only, and not on
other search or content sites.
AdWords on
Knight-Ridder
sites, including
the Miami Herald
13