Google Moving to Google AdWords A Hands-On Guide for Premium Advertisers - Manual (Page 21)

Your next steps
Discuss your marketing and campaign goals with your sales rep
Select your keywords and targeting preferences and review your
campaign structure
Revise your creative
Confi rm your ad distribution preferences
Determine your maximum CPCs and maximum daily budget
Review AdWords billing and invoice process
Discuss how the account team will work with you
Every premium advertiser has an ad strategy team available at every stage of
your campaign to answer questions and generate solutions that work for you.
Please don’t hesitate to contact your client service representative for help at
any time.
Now you’re ready to begin your Google AdWords program. We’re confi dent you’ll
quickly see the positive results you’re looking for, and we look forward to helping
you get them.
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