Google Moving to Google AdWords A Hands-On Guide for Premium Advertisers User Manual
Page 6
Advertising
1. Text ads based on keyword queries
2. International targeting to 250+ countries, 14 languages
3. Four keyword targeting options
4. Test and revise offers, creative, and messaging anytime
5. Dedicated account management, including marketing expertise by vertical
5
things
that don’t change
4
Advertising