Google Moving to Google AdWords A Hands-On Guide for Premium Advertisers - Manual (Page 2)

After just fi ve years in business, we’re gratifi ed to have become the search
engine people prefer. But that doesn’t mean “mission accomplished.” Since
1999, we’ve also developed search-based advertising programs. You already
know our fi rst product, Google Premium Sponsorships.
In 2002 we introduced our cost-per-click (CPC) ad program, Google AdWords. ™
Because of market response (and what AdWords advertisers have told us), we
believe this CPC model is the one that yields the best results for advertisers.
Google AdWords gives you the ability to reach more customers, target your
creative with precision, and control your campaigns with better tools. And
people looking for information on the web get even more relevant ads, so it’s a
win-win for advertisers and users alike.
We’re here to help you take full advantage of this newer, more sophisticated
advertising platform, which brings you numerous benefi ts including:
• commitment to developing one product for advertisers
• rapid delivery of the features you request
• one account team optimizing one type of campaign
• a single console for account management
You can expect to make this transition to Google AdWords with informed and
responsive customer service. Of course, we will honor the terms of all existing
Premium Sponsorship contracts, even as we help you move to AdWords.
Please know how much we value your business and appreciate your support.
And do get in touch with me or your sales representative if you have any
questions about this exciting change.
Best regards,
Tim Armstrong
VP, National Sales