Dell PowerVault DL2000 - Manual (Page 4)

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of data storage hardware, software, and management tools (delivered under its
TierDisk architecture of products) intended to enable its customers to create and
maintain their digital assets by reducing cost and complexity. Dell's IDM solutions will
enable SMBs and SMEs to retain, retrieve, and safeguard their data based on the
business value associated with that data. This new framework Dell is offering can
provide customers with enhanced disaster recovery and management solutions,
allowing them to archive and protect data for compliance and ediscovery
requirements. The current set of data management solutions is point product oriented
and cost-effective for SMB and SME customers.
Dell's IDM offerings are designed to mitigate customer pain points associated with
storage management functions such as backup, replication, archiving, compliance,
and tiered storage. Dell and its strategic partners offer a unique combination of
scalable disk products and enhanced software to allow customers to gain greater
control of and access to their data. We believe Dell's hallmarks of strong brand
recognition and large market access will allow customers to have data management
solutions they would never have had access to in the past.
T H E D E L L O P P O R T U N I T Y
IDC believes that Dell's market opportunity for its current and future IDM offerings is
expansive. IDM solutions will cover a broad set of storage hardware, tape, and optical
systems as well as software and services. IDC estimates that the total worldwide
market for all these components is in excess of $80 billion (see Table 1). We expect
Dell's IDM solutions can garner share from multiple market segments. Hardware
products are commodity driven, and value is shifting to software and service offerings.
The current worldwide economic crisis not only has impacted the storage market
directly and negatively but also has the potential to forestall customer spending that
could impact long-term storage demand. However, customers are still focused on the
desire for storage efficiency (e.g., deduplication), lower power and cooling costs, and
more advanced and consolidated storage environments. We believe that regardless
of the current economic environment, solutions that reduce cost and complexity will
add definable value and play well in the current market conditions.
We expect that Dell's IDM strategy will add customer value by offering a cohesive set
of storage, storage management, and optimized solutions that will enable customers
to lower their IT costs while helping them manage their data more effectively.