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Instruction Manuals and User Guides for Dell

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Brand information

DELL

Dell Inc., one of the largest technological corporations in the world, is headquartered in Round Rock, Texas, United States. The company’s main activities cover production of computers and hardware, their selling and after-sales services. Its products namely personal computers, servers, computer peripherals, printers, network switches, data storage devices, software, HDTVs, cameras, MP3 players are sold all over the world.

The history of Del Inc., originated in 1984, is actually a history of its founder, Michael Dell, who has shown his entrepreneurial flair being a schoolboy. He was interested in philately and actively participated in the exchange and trade of stamps within specialized auctions and saw that his passion could be a source of an income. Having realized that auctions gave no possibility to directly communicate with customers and that adversely affected his profits, Michael created his own Dell’s auction and succeeded in earning US $2,000. He was 12 at that time.

At the age of 16 Michael got a job. Working as a distributor of subscription for the popular newspaper Houston Post he had to call potential subscribers and advertise the edition with the aim to convince them to subscribe. His creativity prompted him to rate his respondents which helped to see that a stronger willingness to subscribe was shown by newly married couples and new settlers. From different sources he collected information about such people and in a relatively short time sales dramatically increased. Michael earned US $18,000 and purchased his own car.

At the age of 19, being a student of the Texas University at Austin, Michael Dell organized PC's Limited with registered capital of US $1,000. It was a success. Michael left the university and became fully engaged in business. The company headquartered in dorm-room sold IBM PC-compatible computers built from stock components. In 1985 Turbo PC, the first computer of the own design, was produced by PC's Limited. It was advertised for sale directly to consumers with each unit assembled with a customer requested options. In the first year of operation the company earned over $73 million.

In 1987 the company changed its name to Dell Computer Corporation, under which it operated up to 2003, when a new name Dell, Inc. was adopted considering the fact that not only computers were produced. In 1992 Dell for the first time entered the Fortune 500 list, and Michael Dell at the age of 26 became the youngest CEO of the Fortune 500’s company ever.

From the very beginning Dell has organized its operation on the basis of an ingeniously simple idea to sell computers directly to customers excluding intermediaries so as to reduce the cost of computers, to have a direct contact with clients, which gave Dell an opportunity to quickly respond to market changes and create greater customer value, resulting in the increase of sales and profit several times faster than in industry on average. Such an approach has proved to be justified both in the West and in the East.

Dell has pioneered an innovative “configure to order” approach implying computer manufacturing in accord to customer specifications. In was in those times when most PC manufacturers delivered big orders to agents on a quarterly basis. Another distinctive feature of Dell’s business model was low inventory and product manufacturing close to customers which allows to implement the so-called just-in-time production approach.

In 1996 Dell started computer sales through its website. There have been arranged departments aimed at specific users; corporate customers, government, home users, small business, medical and educational institutions. In 1999 the company has achieved the first position in the United States as a producer of computers.

In 2002 Dell expanded its product line to manufacture televisions, digital audio players, and printers. Up to 2009 Dell was involved purely in hardware selling, but in 2009 it acquired Perot Systems and entered the IT-services market. Having planned the expansion of its portfolio by offering to enterprise clients not only computers but complete solutions, Dell has added some more acquisitions in storage and networking systems.

Among the largest world companies in 2013 Dell was the third trader of personal computers, presently it is the shipper number 1 of personal computer monitors. In Texas it is the second biggest non-oil company and in the Greater Austin area Dell is the largest one. Up to October 13, 2013 Dell was a publicly traded company, a component of NASDAQ-100 and S&P 500.

In September 13, 2013 it was announced that Dell Inc.’s shareholders have approved the proposal in accord with which Michael Dell, the founder, Chairman and CEO, buys the company in partnership with IT investments Silver Lake Partners with the aim to accelerate the realization of strategic development solutions with focus on innovation and long-term investments with maximum efficiency for customers.