Pitney Bowes MapMarker USA - Manual (Page 263)

Appendix A:
MapMarker Dialogs
MapMarker USA 25
263
User Guide
City Name When the City Name box is checked, MapMarker requires a city
name match. When this box in unchecked, the city name does not
have to match.
ZIP Code When ZIP Code™ is checked, ZIP Code must be exactly matched
to get a geocoding match. When ZIP Code is unchecked,
surrounding ZIP Codes are considered for matching purposes and
records with missing ZIP Codes are also considered.
Search Level Select City, Finance Area, or Expanded from the drop down list.
Finance Area is the default for CASS Mode. City is the default for
all other modes.
Distance in miles If Expanded Search is selected, Distance in miles specifies how
many miles from the input address to expand the search. You can
specify up to 99 (miles).
Limit to current state If Expanded Search is selected, Limit to current state limits the
expanded search to the same state of the input address,
regardless of the mile radius.
Finance Area Select this Search Level to perform street level geocoding within
the Finance Area in which the input street is located.
City Select this Search Level to perform street level geocoding within
the city that the input street is located.
Use Wide Search Use wide search to consider all streets that begin with the first
letter of the input street name, and therefore can identify many
more potential candidates. Wide search is most often used in
combination with Relaxed mode as part of a multiple-pass
geocoding strategy. See
Using Wide Search with Multiple Pass
Strategy on page 103 .
Prefer Matching ZIP over
Matching City Check this box to prefer an internal close candidate on postal
code over a match on city.
Fallback If MapMarker cannot match a record to the level or precision that
you have requested (such as street level), it can fall back to use
less precise matching criteria. You can select one or both of the
fallback options.
Fallback to ZIP Centroid Click this option to allow fallback to ZIP Code™ Centroids. If a
close match was not found using the Require Exact Match criteria,
you can still geocode based on ZIP Code centroids.