MSI ATX Motherboard G52-MA00362 - Manual (Page 56)

Award ® BIOS Setup
3-13
BIOS Flash Write Control
The item is used to enable or disable the BIOS Flash Write Control for
non-Award flash utility. Select [Enabled] when performing BIOS update
with the non-Award flash utility. Ignore this option if you use the Award
flash utility. Default value is [Disabled].