Sony SVR-3000 - Manual (Page 105)

97
7
T i V o P r i v a c y P o l i c y
TiVo Privacy Policy
Please read this Privacy Policy carefully. It provides important
information on how your privacy is protected when using the
TiVo service.
In order to provide you with a better, more satisfying television
experience, TiVo Inc. (“TiVo”) collects and uses certain types of
information, as described in this Privacy Policy. The Subscriber
Information (defined below) you provide to the TiVo Digital
Video Recorder (“DVR”) in your house and to us at TiVo enables
your DVR to select programs you want it to record and to suggest
programs you might enjoy.
By using your DVR and TiVo service, you consent to: (a) the
provisions of this Privacy Policy and (b) the privacy preferences
explained in Section 4.1. This Privacy Policy explains our
commitments to your privacy in the following areas:
1 Our Subscriber Information Definitions. In discussing the
kind of information TiVo collects, it is important to
distinguish between anonymous information and other
information that specifically identifies you or your household.
Too often, people refer to “personal information” or
“personally identifiable information” without really making
clear what they mean. TiVo has developed the following
definitions to help clarify this important issue. We use
“Subscriber Information” as a general term that refers to any
information relating to you or your use of the TiVo service.
The following are more specific types of Subscriber
Information.
1.1 “Account Information” means information about your TiVo
service account, including your Contact Information (defined
below) and other information linked to your Contact
Information such as the model and serial number of your
DVR, your zip code, software version used, your TV
programming source (cable, satellite or an antenna), the type
of cable hook-up (digital or analog) and level of service (basic
or premium), privacy preferences, and the cable or satellite
box model that you use. You provide us with this information
when you register as a subscriber to the TiVo service and
subsequently set up your DVR to receive the TiVo service in
your home. This basic Service Information is sent to TiVo on
an ongoing basis to enable TiVo to provide the TiVo service
to your DVR. Account Information also includes information
we may receive about you in a communication from you or a
third party with us. Account Information does not include any
Personally Identifiable Viewing Information, or Anonymous
Viewing Information, as defined below.
a “Contact Information” means information that allows
someone to identify or contact you, including, for