Sony SVR-3000 User Manual

Page 106

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P r i v a c y a n d S e r v i c e

98

C h a p t e r 7

example: your name, address, telephone number, and e-

mail address. Contact Information is a subset of Account

Information and is thus linked to your DVR’s Service

Number.

b “Service Information” means information necessary for

TiVo to provide service to your DVR. Examples of

Service Information include your software version

number, your TV programming source, level of service,

and the success status of the last attempted service call

(i.e., daily call). This information is always transmitted to

TiVo during a service call.

1.2 “Personally Identifiable Viewing Information” means

information about the viewing choices that you and those in

your household make while using your DVR, if that

information is linked to or associated with your Account

Information. The DVR stores your viewing information so

that it may recommend viewing choices and personalize your

viewing experience. We have worked very hard to design our

system to ensure that no Personally Identifiable Viewing

Information may be sent to TiVo without your express

consent. You may choose to consent to TiVo’s collection of

Personally Identifiable Viewing Information by changing

your privacy preferences as provided in Section 4.1.

1.3 “Anonymous Viewing Information” means information

about viewing choices that you and those in your household

make while using your DVR, but is not associated with or

linked to any other information TiVo has about your account.

Your DVR sends Anonymous Viewing Information to TiVo

on an ongoing basis. This information allows TiVo to know

that a subscriber from a particular zip code watched certain

programming but we are unable to associate those viewing

choices with you. You may request that TiVo block the

collection of Anonymous Viewing Information from your

DVR as described in Section 4.1.

1.4 “Diagnostic Information” means a log file containing

detailed information about the operation of a DVR, such as

memory consumption, user interface response time, disk

space, enclosure temperature, and enclosure fan speed. TiVo

collects Diagnostic Information Logs for a small number of

randomly sampled DVRs for quality control and technical

troubleshooting purposes. Diagnostic Information Logs

contain your DVR’s Service Number and are thus associated

with your Account Information. You may request that TiVo

block the collection of Diagnostic Information Logs from

your DVR as described in Section 4.1.

1.5 “Commerce Information” means personally identifiable

information that enables a commerce partner to fulfill your

request to participate in a promotion or transaction. From time

to time, TiVo may present special offers and/or enable you to

purchase goods and services from TiVo, or third party

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