Sony SVR-3000 User Manual

Page 110

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P r i v a c y a n d S e r v i c e

102

C h a p t e r 7

(including Service Information) to enable us to provide your

DVR with the TiVo service.

If you would like to change your privacy preferences, you

must either (a) send TiVo a signed written request, (b) call us

at 1-877-367-8486 to request a change.

4.2 Review and Update of Account Information. We believe

you have a right to know the Account Information collected

and stored by TiVo and to update or change any Account

Information you believe is incorrect. You may make a request

by telephone, mail, or via the web (when available) to review

your Account Information and we will mail you a printout of

your Account Information. If you request that certain Account

Information be changed, we will make the changes to the

extent commercially practicable. In addition, we will take

commercially reasonable steps to propagate those changes to

third parties with whom we may have shared your Account

Information pursuant to this Privacy Policy.

4.3 How to Delete Information. Should you decide to

discontinue your TiVo service, you may make that request by

telephone or mail and we will suspend billing for the TiVo

service. After you discontinue the TiVo service, TiVo will

maintain your Account Information only as long as necessary

for business purposes. In addition, although we delete your

Account Information from our “live” database, your Account

Information may remain in our archives and records until it is

routinely destroyed.

5 Comment Regarding Children. TiVo feels strongly about

protecting the privacy of children and encourages parents to

be involved in the television viewing of their minor children

by, for example, limiting the types of content minor children

can watch.

6 Separate Rules for the TiVo Website. We have a separate

privacy policy that covers general browsing activities on our

website. However, if you register for TiVo service on the Web,

or log in to your account preferences page (when available) to

make changes to your account or request services, this Privacy

Policy will apply to the Subscriber Information you provide to

us in those instances.

7 Security of Subscriber Information. When you contact us by

email or phone regarding your account, we ask you for certain

Account Information—in order to verify your identity—

before accepting requests to make changes to the account. We

take these steps to ensure that only you or a household

member who knows your Account Information will be able to

access or change your Subscriber Information.

TiVo uses industry-standard methods such as encryption to

secure the communication of viewing information from your

DVR to TiVo. In addition, TiVo uses industry-standard

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