Sony SVR-3000 - Manual (Page 107)

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T i V o P r i v a c y P o l i c y
advertisers or promoters. You would be informed of such
offers on screen while using the TiVo service. Should you
decide to take advantage of such an offer or engage in a
transaction, TiVo will collect and communicate your relevant
Contact Information and your interest in a specific offer or
transaction to the commerce partner sponsoring the promotion
or transaction. In addition to fulfilling your request, that
commerce partner may also use your Commerce Information
to send you other information in which you might be
interested consistent with its own privacy policies. This
information is collected and disclosed by TiVo only upon
your affirmative response to an offer.
2 Use of Subscriber Information
2.1 Account Information. We use your Account Information to
establish and service your TiVo account, bill you for TiVo
services, offer you new services when they are available, and
other legitimate business purposes. For example, we use your
name, address, email address, and phone number to create
your account with TiVo, to communicate with you regarding
new services, and to exclude you from offers for services you
may already have. We use your credit card information to bill
you for TiVo services. We use your Service Information to
serivce your account and provide the necessary resources to
your DVR. Knowing your zip code, programming source, and
information about your cable or satellite box model allows us
to determine which programming information (i.e., times and
channels of programs) to send to your DVR.
We use your Account Information to communicate with you
about upcoming features in the TiVo service or promotions
that might interest you. You may opt not to receive
communications in the future as explained in Section 4.1. We
also use your Account Information in aggregate form (i.e.,
excluding any Contact Information) to generate demographic
profiles of our subscribers as a whole to assist us to, for
example, identify future subscribers to the TiVo service or
other services.
2.2 Personally Identifiable Viewing Information. Your DVR
uses your viewing information to tune, schedule, record, and
recommend programs for you. The DVR may also use this
viewing information to select advertisements or other
promotions for you that you may be interested in. TiVo does
not collect your Personally Identifiable Viewing Information
without your consent. Absent your consent, no “tag” is added
to the anonymous viewing files transmitted from DVRs to
TiVo that would enable TiVo to identify the DVR from which
it came.
If you expressly choose to allow TiVo to collect your
Personally Identifiable Viewing Information, TiVo may use
this information for surveys, audience measurement, and other
legitimate business purposes.