Sony SVR-3000 - Manual (Page 108)

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2.3 Anonymous Viewing Information. We use Anonymous
Viewing Information to develop reports and analyses about
what programs, advertisements, and types of programming
our subscribers (as a whole or in subgroups) watch or skip, or
for other programming or advertising research. For example,
we use Anonymous Viewing Information to develop
inferences that people who watch show X also watch show Y.
We also use Anonymous Viewing Information to help with
the investigation of technical issues with our systems.
3 Disclosure of Subscriber Information
3.1 Generally. We disclose aggregated Account Information and
aggregated Anonymous Viewing Information and any reports
or analyses derived there from, to third parties including
advertisers, broadcasters, consumer and market research
companies and other organizations.
3.2 Manufacturing and Service Provider Partners. In certain
instances we will disclose to our hardware manufacturing
partners (for example Sony and Philips) and service provider
partners (for example DirecTV) the Account Information of
subscribers who use a DVR made by that manufacturing
partner or receive a service from that service provider partner.
However, TiVo contractually binds our manufacturing and
service provider partners to comply with the provisions of this
Privacy Policy; our manufacturing and service provider
partners are legally liable for misuse of Subscriber
Information.
3.3 Contractors and Third Party Service Providers. We use
contractors to help with some of our operations. Some of these
contractors will have access to our databases of Subscriber
Information on a temporary basis for specific tasks. TiVo also
uses third parties to help with certain aspects of its operations,
which may require disclosure of your Subscriber Information
to them. For example, TiVo may use a third party to
communicate with you (via telephone, email, or letter) about
your account or upcoming features or services, to mail rebate
checks, to process and collect payment for your TiVo service
via your credit card, to generate demographic profiles based
on Subscriber Information of current TiVo subscribers, and to
perform other work that we may need to outsource. TiVo
contractually binds these contractors and third parties to use
your Subscriber Information only as necessary to perform the
services they are asked to perform; such contractors and third
parties are legally liable for misuse of Subscriber Information.
3.4 The “Corporate Family.” Although TiVo currently does not
have a parent company, any subsidiaries (other than TiVo UK
Ltd., which provides TiVo service in the United Kingdom),
joint ventures, or other companies under a common control
(collectively, “affiliates”), it may in the future. TiVo may
share some or all of your Subscriber Information with these