Google YouTube Creator Playbook Guide Sports - Manual (Page 13)

13
Punctual Optimization
Descriptions as a navigational tool
If the video is a part of a larger series, such as a game
in a season or an instructional video, this is your
opportunity to let the viewer know about how this
video relates to others on your channel. Additionally,
you should inform them about other similar content.
• Direct the viewer to the next segment or related
material.
• If the video is a part of a series, include a
standard tagline in all video descriptions that
detail the organization, as well as the event.
Descriptions that provide additional resources
Offer helpful links in your description. This might
include information about your sporting
organization, the team, or the club. Don’t hesitate to
include calls to action to subscribe, share, or ‘like’ the
video as a form of engagement.
When crafting sports descriptions, include:
• A brief description about the video content
• Details about the organization
• Details about how this video fits into a larger
series, plus links to relevant playlists or other
videos in the series
• Links to your official team site for schedules,
tickets, or merchandise
Thorough description that properly summarizes
the video
• /STRskillSchool
Remember that it is a violation of YouTube Terms of Service to use misleading metadata
on your videos.