Google YouTube Creator Playbook Guide Sports - Manual (Page 32)

32
A Global Phenomenon
Metadata
If your videos are trending in several countries or you
anticipate producing content for an event that will likely
generate international traffic, include tags and
descriptions in multiple languages. This technique will
drive more awareness to your video.
Links in the description of the video can link to other
language versions of the video or to a playlist.
Metadata in multiple languages
Annotations
For videos with an international audience, include
annotations in multiple languages in order to help
direct your audience to a specific action. Annotations
should also be used to inform the audience if there is
an alternate language version of the video or subtitles
are available.
‘Subscribe’ annotations in both Italian and English
• /juventus - ‘Juventus-Nipoli, la Finale / the Final
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